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Color: Visual Music

April 15th, 2009
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O Brother Where Art Thou? (2000) - First Feature to use DI Process

By: Kyle Prohaska

Color is a powerful tool in creating your films and videos. Lots of beginners just assume that having a certain look in your film means success and that simply isn’t the case. Color can make or break a film. If implemented poorly, your viewer (regardless of the other factors quality) can become distracted. I have a very sensitive eye when it comes to those things. For the average joe I think the effects of color on the brain is unknown to them. They don’t know why certain scenes or looks in films make them feel things. It goes over their head. Regardless it does its job when done properly, subconsciously or not it means a great deal for your film.

The ability to push color in post is so much easier than it used to be. Film used to be chemically altered to achieve certain looks, and some people prefer this method still. A DI (Digital Intermediate) is much more common and used almost all the time now. This allows the film (or if you shot digitally your already in the digital world) to be altered in the computer using software to change colors. It might be as simple as a saturation boost, but the fact you can pick a slider and instantly alter your footage for the better or worse means you have a powerful tool in your hand. Just a tweak here or there can mean big things for your footage.

If you shot flat on you camera then there are some things that are common to change. Shooting flat means shooting your footage with lowered contrast and color, more in a neutral setting. Normally flat footage isn’t the most beautiful stuff to look at and looks bland. However it allows a lot more control in post to adjust your values.

What can you do to instantly make your footage look better? This is a tough call because it depends on what your looking for but if your just looking for nice rich looking shots your best bet is to optimize the contrast in the image, crushing blacks if necessary…and adjusting saturation to your liking. If your white balance and other things are correct this really gets you a long ways in terms of making the footage more beautiful. In my opinion there is nothing worse than flat, milky looking footage with no contrast and grey looking blacks. I like deep, rich color.

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Pleasantville (1998) - One of the first films to use selective CC using
Rotoscoping & other advanced computer techniques.

As the title of this article states, color is visual music. Remember the last time a sunset made you all fuzzy inside? It looks beautiful because the mixes of oranges, reds, and yellows gives your brain something to respond to. The same goes for your film/video. Just like a film score fits the story and sets a mood, the color does the same. A film set in the wild west probably wouldn’t look right if it was given the “Saving Private Ryan” look with tinted grey scales, adding slight desaturated and green to the image. It might fit but odds are it doesn’t. Pick a color scheme in your film that fits the story and the movement of the story.

Lighting is a big part of making this successful but that’s a different article. Use the power of color to create contrast in your story. If your hero is being beaten up by the enemy only to die and end up in heaven, wouldn’t it be very effective to light/color your footage gritty and darker only to present the audience with well balanced, brightly lit, rich and saturated visuals afterwards? It would be like a punch in the face. Tell the story with color, present what you need to say just like you do with actors and with camera movement, but use color. Factor it all in, and don’t leave anything to chance.

Do your film a favor and consider what kind of color the film should have. Don’t just assume you’ll figure it out later, bring it in beforehand. Your lighting and color will go hand in hand towards the end. Make sure you decide what is best for your film and stick to it. Only so much can be done in post. Color correction can fix images but only in certain circumstances. Color-correction won’t really fix bad lighting or lighting that doesn’t gel with the kind of correction you want to add later.

Don’t forget to consider the format you are shooting in. This will depend on the kind of camera you have and the settings you choose. Some codecs are limited in their ability to be corrected. Sooner or later, some codecs fall apart and show digital chunks and other exciting anomalies. Keep this in mind as well. The Canon XHA1 (used to shoot Standing Firm) had a custom preset applied that was to my liking. This way the footage turned out almost 100% like I wanted before it hit the tape and became compressed with the HDV codec. This was the ideal way to go since correction on the film is minimal. Using the preset also saved time in post that would be spent color timing the entire film. For those of you that are on a tight schedule or are spending more money on films, saved time = saved money.

Other factors that can affect the color in your film is your environments, production design, and clothing. It’s interesting how film brings in all other forms of art into a sort of community. Every factor hangs on another. Where you shoot will determine a lot in the end for your film. Keep in mind the texture and atmosphere your sets/locations give away in terms of their color (shape as well and structure). What people where will be a big deal. Does it work well with the locations you’ll be putting them in? Would it be wise to put your male lead in a green shirt among the jungle leaves? Unless you want a floating head bobbing about I suggest not. Create contrast within the frame as much as you can before you hit the editing suite. Being a tech geek will only get you so far.

Color is just another tool a filmmaker has in his arsenal to tell his story, so take advantage of it. With the many different tools available in your editing packages already there is no excuse. Approach the color used in your film just like you would any other aspect of it, with purpose, intelligence, heavy thought, and with strong ties to your story.

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Nano-Budget Filmmaking: The New Sustainable Cinema - Part 2

March 2nd, 2009

By Kevin K. Shah | View Source

INTERDEPENDENT FILMMAKING: THE NANO-BUDGET ENDEAVOR

How does one define themselves in the new and constantly updating market? How does one grasp the needs of the audience and provide what they want (as their wants are shifting because of costlier needs)? How does one set themselves above 95% of the content that is available to everyone else and their sister on the internet? How does a film, or series, or show, or company brand themselves in such a way — that first time audiences are retained (and become long-time audiences), and new relationships are built through word-of-mouth and social networking?

ADVERTISING, MONEY, AVAILABILITY: NOT THE ANSWER.

With instant availability on a number of devices, and everything on the internet using these three items (Ads, $, Saturation) to carve their head-space in your mind for their hot new thing – there will be in our common future a profound struggle for cinema as art to survive. Exacerbating the situation is the growing (& willing) mass delusion of giving/getting something for “free” on the internet. Sure, Art (and the creation of it) has always needed benefactors to support the artist (be it a motion picture studio or Van Gogh’s brother), and IMHO truly great art has come out of struggle as well as support. But there has always been (since man began to appreciate creative forms of expression long ago) a historical struggle for art to survive in the marketplace, to become self-sustaining. The future will be no exception.

In this day and age, the cloud of websites available for new forms of thought, expression, and creativity in the medium of film are growing exponentially. The technology has made it so, and above that – the ability to get that little art film out there (and get it seen) will become ever more prevalent as anything becomes possible. And millions of people will get to see these forms of expression that would never have otherwise. This may be obvious - but is it also obvious that the amount of material out there endangers the truly good art films? Shorter, bite-sized attention spans will undoubtedly lead to shockvertising in and around films on an impressive scale, and short films that deserve merit will never be seen for that poster or video thumbnail that ‘made you click’. There is just too much to pick from for the average viewer, and those that would rather be thrilled by partial nudity and animal nature are not the ones we’re trying to build a lasting relationship with. So how do we build a bridge to the ones we want?

With shorter attention spans, and greater amounts of video to choose from and a constant barrage of new things to check out, share, social network about – the question for the interdependent or independent filmmaker alike is: how will your film get seen, how will your artwork float above the deluge of sub-par forms of expression (be it bottom of the barrel YouTube videos or just plain faux-art, hack films emerging everywhere?) So even in a marketplace where everything is available to the masses – we find ourselves asking still: how can our little original passion project rise above everything? … Advertising? Money? Availability? No.

INTERDEPENDENT FILMS = R.G.Q. = NANOBUDGET

The struggle for any artist is the same as it always has been. And the same aspiration for any real artist (i.e. to continue to deepen and refine their art-form by fully exploring themselves and this experience of life spiritually — through film) will be the same into the future. And ultimately, how cinema that is art will rise to the top of the web world is the same as it has always been, and will forever be: REAL GENUINE QUALITY.

Just because it’s a inexpensive film that you’re going to likely distribute primarily on the internet, doesn’t mean it has to look cheap, feel cheaply made, be presented in this careless way. Just because there wasn’t enough money to pay the actors up-front, doesn’t mean they can’t give you a performance of a lifetime if you work with them (and not try to puppet them around your camera with brick-wall sentences and dialogue that ‘pops off the page’ but bogs down the acting). Just because you have no money – the interdependent filmmaker knows that having no money is no longer any excuse for not making a quality film. It’s an interdependent film if its taking us on a worthwhile authentic journey. It’s interdependent cinema if the filmmakers are taking a bold creative risk in making the film at all. And its interdependent cinema if its a passion project for everyone collaboratively involved. The same definitions could be applied to ‘nano-budget’ filmmaking.


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